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I am Anndrea

INFORMATION

anndreaworks@gmail.com

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EROTIKK Jewelry

Wearable Art

PROJECT DETAILS

EROTIKK Jewelry Co. is an UK art-house creating handcrafted, genderless jewelry that blends sensuality and empowerment. Using silver, gold, and gemstones, their pieces celebrate individuality and explore the balance of light and dark, duality and unity—all symbolized by their yin-yang kiss logo.

Client

EROTIKK Jewelry

Role

Global Ops. & Partnerships
Marketing & Content Creation

Location

Bali, Indonesia

Date

2020-2024

Exit Notes

Lead designer started a solo project, company changed management

Problem / Opportunity

(1) Relocating the supply chain (Operations):
Moving operations from the UK to Bali during the pandemic brought logistical complexities, budgeting challenges, and unforeseen costs. EROTIKK also faced difficulties in maintaining quality assurance and aligning with ethical practices during the transition.

(2) Branding & Marketing:
Building a customer base during economic uncertainty was tough, as hesitant buyers made it harder to drive sales. EROTIKK’s unique product and aesthetic lacked the right marketing to connect with its audience, and the saturated jewelry market made standing out crucial. EROTIKK needed clarity in defining its brand, balancing sexy and sensual without crossing the line. We refined their identity, marketing strategy, and honed in on their ideal customer profile.

📸: Anndrea (me)
OmJrFqZa0v
EROTIKK47 copy
EROTIKK39 copy
EROTIK78-min_1296x copy
EROTIKK43 copy
EROTIKK42 copy
EROTIKK41 copy
EROTIKK49 copy
EROTIKK48 copy
EROTIKK46 copy
EROTIKK45 copy
EROTIKK44 copy
EROTIKK50 copy
EROTIKK51 copy
EROTIKK13 copy
EROTIKK44 copy 2
1Intimacy Ring copy

Final Outcome ↓

People Engaged.
Transactions soared.

WEBSITE VISITORS
0
WEBSITE ORDERS
0
RETURN ON ASSETS
0 %
RETURN ON INVESTMENT
0 %
INCREASE IN SALES
0 %

Operations ↓

EXCLUSIVE MANUFACTURERS
0
DECREASE IN LABOR COSTS
0 %

The Solution

Phase 1

Streamlined EROTIKK’s operations by implementing a detailed budgeting framework and the OTB strategy, improving cost management and stock control during their transition to Bali. We also enhanced production timelines and addressed logistical challenges by building a local team to strengthen supply chain operations.

Setting the brand
up for success

We redefined EROTIKK's identity, focusing on its unique aesthetic and commitment to ethical practices. We launched targeted social media campaigns to resonate with an audience seeking authenticity and style, driving engagement with the brand. In addition, we revamped the brand’s visual identity, designing new logos, creating a cohesive brand book, and overseeing creative direction for photoshoots. This included managing logistics such as model and venue bookings and aligning budgets to ensure a consistent and impactful brand presence.

Setting the brand
up for success

Phase 2

We redefined EROTIKK's identity, focusing on its unique aesthetic and commitment to ethical practices. We launched targeted social media campaigns to resonate with an audience seeking authenticity and style, driving engagement with the brand. In addition, we revamped the brand’s visual identity, designing new logos, creating a cohesive brand book, and overseeing creative direction for photoshoots. This included managing logistics such as model and venue bookings and aligning budgets to ensure a consistent and impactful brand presence.

Refining the brand.
Visuals. Narrative. Customer.
Brand Guide Design
👩🏾‍💻:Anndrea (me)
Brand strategy Design
👩🏾‍💻:Anndrea (me)
🎥 Director: Anndrea (me)
🎥 Community Creatives Bali

The power of
partnerships

We also introduced artist collaborations to expand EROTIKK’s reach. The partnership with Girl Knew York (GKY) increased sales by over 230%. My role in this collaboration was negotiating agreements, contract management, relationship building + continuity and monitoring performance.

The power of
partnerships

Phase 3

We also introduced artist collaborations to expand EROTIKK’s reach. The partnership with Girl Knew York (GKY) increased sales by over 230%. My role in this collaboration was negotiating agreements, contract management, relationship building + continuity and monitoring performance.

📸: Girl Knew York

The Impact

During my time with EROTIKK, I led the relocation of operations from the UK to Southeast Asia at the height of the pandemic and built key international partnerships that positioned the brand for long-term growth. By streamlining production, we significantly reduced costs and reinvested in marketing, leading to a 150% jump in social engagement within six weeks. Artist collaborations also helped nearly triple revenue in under a year. I stepped away in early 2024 when the lead designer chose to pursue solo projects.

📸: Anndrea (me)

Let's Connect

Say hello at:

anndreaworks@gmail.com

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